FOR INDIA’S CREATIVE ECONOMY, CHOOSE A NEW COLOUR SCHEME.

 

Highlights of the Article

  • Digital platforms and technology have made it possible for Indian artists and craftspeople to reach a larger audience.
  • To address current difficulties in multicultural communities, UNESCO hosted the Mongolia 2022 World Conference on Cultural Policies and Sustainable Development.

GSPREP ON THE ISSUE

Context

Creative Economic

  • There is growing recognition of the economic importance of the arts sector as it aids in the creation of jobs, economic growth, tourism, exports, and overall societal development. It is one of the youngest and fastest-growing sectors, with unique challenges that frequently go unnoticed by public and private investors.

Among the difficulties facing artists are those related to economic sustainability, market access, and the digital divide.

  • The preservation of art and crime

The MONDIACULT 2022 World Conference on Cultural Policies and Sustainable Development has the following objectives:

  • The objective was to present a vision for the direction of cultural policy.
  • To reaffirm the commitment of the global community to utilising the transformative power of culture for sustainable development.

Status of artists:

  • Indian artists and artisans play a crucial role in maintaining traditional art forms and producing contemporary artworks. • Online platforms, social media, and digital content creation enable artists, writers, filmmakers, musicians, and other creatives to engage with audiences and monetize their talents.

Challenges:

In a society that is changing quickly, they must contend with issues including economic viability, market access, and the preservation of traditional creative forms.

  • Choosing artists to receive financial support for organising cultural events is difficult.
  • There is no systematic or rotational structure in place to provide this support, and the selection process is frequently arbitrary or based on subjective criteria, which results in inequality in representation.
  • Talented artists who are based outside of the city, in particular, are unable to benefit from sponsored platforms.
  • In contrast to other nations, neither private nor public institutions make any concerted efforts to market modern artists as brands.
  • Art theft, copyright infringement, forgery, fraud, and illegal trafficking are crimes that occur in the art world.

Increased security measures, global collaboration, public education, and cutting-edge authentication and monitoring technology are all necessary to combat these crimes.

  • Criminal activity within the art business and artworks that explore or reflect illegal activity present serious issues.
  • The institutional framework, knowledge, and technology to validate the original artwork are nonexistent.
  1. The disparity causes unfair to real artists.
  2. These crimes undermine public trust while harming financial stability and cultural heritage.
  • The exploitation of Indian artists, the concealment of funds through works of art, and the dissemination of false information about historical cultures through various media only serve to exacerbate the issue.

Solutions include heightened security precautions, global collaboration, public education, and advanced authentication technologies.

  • Performing routine audits on acquired works of art may foster trust and protect a collection’s integrity.
  • A certified identification mark and an institutional record of all arriving and exiting artworks are needed.
  • Having a collaborative approach that supports the cultural economy helps address the difficulties the creative economy faces and promote the value of culture in the economy.
  • To enhance India’s soft power by establishing a centre for capacity-building; to advance economic growth
  • Providing guidance, technical support, infrastructure, access to investors, and networking opportunities should assist in fostering an ecosystem of creative technology-based start-ups in the arts and crafts sector.
  • The needs of artists must be met through education, professional development, market access, and involvement in larger communities and networks.
  • A facilitation centre would encourage knowledge exchange, economic emancipation, and sustainable solutions for artists’ and craftspeople’s means of subsistence.

To promote innovative ecosystems that contribute to a sustainable world, data analytics should be leveraged.

  • The government may support artists, assist in bridging sector gaps, and contribute to the growth of the creative economy as a whole.

by offering assistance, materials, and chances for entrepreneurship and invention.

Way ahead

  • By fostering an ecosystem of creative technology-based start-ups, supplying direction, technical support, infrastructure, access to investors, and networking opportunities, a collaborative model supporting a cultural economy can aid in fostering India’s soft power.
  • Government funding, cultural organisations, and initiatives provide artists with financial assistance, training opportunities, and venues to display their work.

However, more work needs to be done to secure fair representation and financial support for modern artists and to promote them as brands.

  • Market analysis, business assistance, market research, and a platform are necessary for artists and artisans with innovative ideas.
  • The many requirements of artists should be addressed by already-existing institutions, including education, career growth, financial assistance, market access, social acceptance, and involvement in larger groups and networks.
  • The main goals of a facilitation system should be to promote knowledge exchange, networking, and economic empowerment.
  1. By providing business training, nurturing creative ideas, and connecting them to international marketing platforms, resources, and techniques for individual artists and creative businesses.
  2. The centre shall serve as a venue for offering artists and craftspeople participatory forms of sustainable livelihood.
  3. Utilising cutting-edge ICT tools to increase their involvement in the commercial ecosystem
  4. New information on global patterns that sheds light on them is also needed, as are policy suggestions to support innovative ecosystems that contribute to a sustainable future.
  5. While addressing issues and outlining solutions, the economic and cultural relevance of art, culture, and the creative economy in India should promote the expansion and advancement of artists and craftspeople as a whole.

FOR PRACTISE

Describe the differences in the combusting methodologies used to calculate India’s Gross Domestic Product (GDP) before and after 2015. (UPSC 2021) (10 Markers, 200 Words)

Origin: The Hindu